Store-brand vs. name-brand taste-off
Consumer Reports – Tue, Sep 11, 2012 12:46 PM EDT
Toss-ups:Skippy 20 cents per serving, Wegmans 15 cents per serving.
Over the years, we’ve found that a wide variety of store brands perform about as well as name brands. That’s what readers have told us, too. When we surveyed more than 24,000 of them about supermarket shopping last year, 72 percent said they’d bought store brands in the past month, and 74 percent were highly satisfied with the quality of store brands at their supermarket. Asked “In general do you think that store brands are usually better, the same as, or worse than national brands,” 3 percent said better, 78 percent said the same, and 18 percent said worse.